CEO Quách Phong is currently one of the most notable names in the reward-based gaming industry across Asia. With his strategic vision and hands-on experience, the leader of XX88 has transformed the XX88 brand from a young entity into a powerhouse in the industry. Interestingly enough, before becoming a symbol of success, Quách Phong went through a difficult journey, starting with a ambitious dream. Thanks to his sharp instinct, he gradually proved his capabilities in a market known for being intensely dynamic like online betting.
From the moment he assumed leadership the XX88 brand, CEO Quách Phong clearly defined his goal—not merely to build an online bookmaker, but to build a comprehensive brand that is distinctive. Under his leadership, XX88 has continuously been upgraded in terms of both technical infrastructure and customer service. Without placing profit above all, CEO Quách Phong chose a path of core-value focus, centered on user satisfaction. He directly oversaw the server upgrades to ensure that XX88 operates stably, even during surges in user traffic. At the same time, he has consistently built an international partner network to deliver one of the most engaging game libraries in the market. As a result, XX88 quickly made its mark within the gaming community in Vietnam and across Southeast Asia.
One of the key factors that sets him apart is entrepreneur Quách Phong’s decisive management approach. Unlike traditional methods, he consistently encourages innovation in every aspect of operations and strategic development at the XX88 gaming platform. Quách Phong believes that for an online betting business to achieve sustainable growth, it must strike a balance between technology and people. Therefore, he always listens to player feedback to ensure that products are tailored to real needs. The team at XX88 is carefully selected and trained by CEO Quách Phong, based not only on professional qualifications but also on a spirit of responsibility. It is this autonomy in work that fosters a professional working environment—a crucial foundation for the XX88 system to operate smoothly and continue its upward trajectory. His leadership style is not about control but about inspiring others, creating a powerful ripple effect throughout the company and within the player community.
Under the strategic leadership of Mr. Quách Phong, the XX88 brand has experienced consistent strong growth throughout its development journey. More than just an ordinary gaming portal, XX88 has evolved into one of the leading bookmakers in Vietnam and the broader Southeast Asian region. In just a few short years, the XX88 playground has amassed a massive player base. According to the latest statistics, the number of loyal users on the platform has increased by read more more than double within just 12 months, thanks to a well-executed strategy focused on optimized user experience led by CEO Quách Phong. Beyond the growth in numbers, the quality of XX88’s services has also been significantly improved. From a smooth user interface and internationally certified security systems to a continuously updated and diversified game library—everything reflects the visionary mindset and strategic investments of CEO Quách Phong. Significant milestones such as “Top 5 Most Trusted Betting Platforms in Asia,” “Fastest-Growing Brand of 2024,” and “Most Popular Reward-Based Gaming Ecosystem” are among the many accomplishments that CEO Quách Phong and the XX88 team have proudly achieved, solidifying their distinction in the regional betting landscape.
Not only focused on present success, leader Quách Phong consistently defines sustainable strategies for XX88. With the philosophy of “putting users at the center,” he has built a well-structured roadmap for globalizing services in the coming years. According to CEO Quách Phong himself, the biggest goal between 2025 and 2030 is to position XX88 as a trusted partner in international markets. To realize this ambition, XX88 has been expanding strategic partnerships, while making bold investments in digital transformation. Promising markets like Malaysia are being deeply researched by XX88 experts to apply effective market-specific strategies. With a “right positioning – rapid growth” strategy, CEO Quách Phong believes that XX88 will not only leave a lasting mark in Southeast Asia but also expand further into European and Latin American markets. At the same time, he places special emphasis on enhancing service quality, aiming to build an expanded ecosystem linking gaming – betting – entertainment – and technology. Features like intelligent chatbots are gradually being integrated to deliver a truly unique experience to users.
One of the key elements that has shaped the solid position of the XX88 brand is the management approach of CEO Quách Phong. Embracing the philosophy of “servant leadership,” he consistently places human capital at the heart of every decision. Quách Phong is not only a brilliant strategist but also a powerful source of inspiration. He frequently initiates internal training sessions, encouraging a culture of innovation within his team. The corporate culture he has built—flexible—has become the glue connecting departments, fostering a dynamic collective. Remarkably, Mr. Quách Phong doesn’t see himself as a “boss,” but as a listener. He frequently personally engages with employees to understand even the smallest concerns, enabling him to make timely adjustments. His approachable and empathetic leadership has helped him build trust throughout the company. Moreover, CEO Quách Phong is a staunch advocate of responsibility. He once shared: “A strong business isn’t just built on revenue—it’s built on the growth of its people.” Thanks to these leadership principles, XX88 is continually shaping a model corporate culture.